/* edgeshift / shared visual system. No third-party UI or motion library. */
:root{--paper:#f4f2ed;--paper-deep:#e9e5de;--ink:#172024;--night:#111a1f;--muted:#586065;--line:#cacbc5;--red:#713b37;--white:#faf8f2;--display:'Manrope','Helvetica Neue',Arial,sans-serif;--body:'IBM Plex Sans','Helvetica Neue',Arial,sans-serif;--number:'Barlow Condensed','Arial Narrow',sans-serif;--gutter:clamp(22px,4.45vw,86px);--section:clamp(72px,8vw,132px);--header-h:94px;--ease:cubic-bezier(.22,.61,.36,1)}
*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:124px}body{margin:0;background:var(--paper);color:var(--ink);font-family:var(--body);font-weight:400;font-size:18px;line-height:1.6;-webkit-font-smoothing:antialiased}body:has(dialog[open]){overflow:hidden}img{max-width:100%;display:block;height:auto}a{color:inherit;text-decoration:none}button,input,textarea,select{font:inherit}button,a,input,textarea,select{-webkit-tap-highlight-color:transparent}button{cursor:pointer}button{color:inherit}button:disabled{cursor:not-allowed}button,fieldset{border:0}button{background:none}p,figure,ol,ul{margin:0}p+p{margin-top:1.1em}h1,h2,h3{font-family:var(--display);margin:0;font-weight:650;line-height:1.06;letter-spacing:-.054em;text-wrap:balance}h1{font-size:clamp(58px,7.5vw,116px);line-height:1.015;font-weight:700}h2{font-size:clamp(37px,4vw,61px)}h3{font-size:clamp(23px,2.1vw,32px);letter-spacing:-.035em;line-height:1.17}h1+p,h2+p,h3+p{margin-top:25px}::selection{background:#b7c7cb;color:var(--night)}:focus-visible{outline:3px solid #a65343;outline-offset:5px}a:focus-visible{border-radius:2px}main:focus{outline:0}button[hidden],[hidden]{display:none!important}.wrap{width:calc(100% - var(--gutter)*2);max-width:1416px;margin-inline:auto}.lead{font-size:clamp(21px,2vw,29px);line-height:1.42;letter-spacing:-.016em}.prose{max-width:680px}.prose a:not(.button),.text-page p a{border-bottom:1px solid #a0a9a8}.prose a:hover,.text-page p a:hover{color:var(--red)}.muted{color:var(--muted)}.small,.tiny{font-size:14px;line-height:1.5}.section-label,.service-name,.eyebrow{font-size:13px;letter-spacing:.1em;font-weight:500;text-transform:uppercase}.section-label{margin-bottom:25px}.button{display:inline-flex;align-items:center;justify-content:space-between;gap:24px;border:1px solid var(--ink);background:var(--ink);color:var(--white);padding:14px 24px;border-radius:999px;font-size:15px;font-weight:500;line-height:1.3;min-height:50px;transition:background .2s,color .2s,translate .25s var(--ease);max-width:100%}.button span:last-child{font-size:21px;line-height:1}.button:hover{background:var(--red);border-color:var(--red);translate:0 -2px}.button-light{background:var(--white);color:var(--ink);border-color:var(--white)}.button-light:hover{color:var(--ink);background:#d9e2e1;border-color:#d9e2e1}.button:disabled{opacity:.5;translate:none}.text-link{display:inline-flex;align-items:center;justify-content:space-between;gap:18px;font-size:16px;line-height:1.4;padding-block:8px;border-bottom:1px solid currentColor;transition:gap .25s var(--ease)}.text-link>span:last-child{font-size:21px;line-height:1}.text-link:hover{gap:26px}.text-button{padding:9px 0;font-size:16px;text-align:left;border-bottom:1px solid currentColor;min-height:44px}.button+.text-link{margin-left:20px}.ordinal{font-family:var(--number);font-size:64px;line-height:.9;font-weight:600;letter-spacing:-.045em}.row-number{font-family:var(--number);font-size:25px;font-weight:600;color:var(--muted);line-height:1.2}.method-source{font-size:13px;line-height:1.5;margin-top:24px;color:var(--muted)}.method-source a{display:block;text-decoration:underline;text-underline-offset:3px}.image-caption{font-size:13px;color:var(--muted);margin-top:14px}.skip-link{position:fixed;z-index:500;top:12px;left:18px;background:var(--paper);color:var(--ink);padding:12px 20px;translate:0 -160%}.skip-link:focus{translate:0}
/* One header with explicit surface variants. */
.site-header{position:sticky;top:0;z-index:80;background:var(--paper);color:var(--ink);height:var(--header-h);border-bottom:1px solid transparent;transition:background .25s,border-color .25s}.header-inner{display:flex;align-items:center;justify-content:space-between;height:100%;gap:30px}.wordmark{font-family:var(--display);font-size:35px;line-height:1;font-weight:800;letter-spacing:-.075em}.desktop-nav{display:flex;align-items:center;gap:30px;margin-left:auto;font-size:15px}.desktop-nav>a,.nav-services>a{position:relative;padding-block:15px;line-height:1.2}.desktop-nav a[aria-current=page]:after{content:'';position:absolute;bottom:5px;left:50%;width:4px;height:4px;border-radius:50%;background:currentColor}.nav-services{display:flex;align-items:center;gap:0}.services-toggle{padding:12px 9px;min-width:36px;min-height:44px;display:grid;place-content:center}.services-toggle svg{transition:rotate .2s}.services-toggle[aria-expanded=true] svg{rotate:180deg}.header-actions{margin-left:36px;display:flex;align-items:center;gap:20px}.header-cta{display:inline-flex;align-items:center;gap:20px;font-size:14px;white-space:nowrap;padding:12px 20px;border:1px solid currentColor;border-radius:999px;transition:background .2s,color .2s}.header-cta:hover{background:var(--ink);color:var(--paper)}.header-dark{background:var(--night);color:var(--white)}.header-dark .header-cta:hover{background:var(--paper);color:var(--ink)}.header-overlay{position:absolute;inset:0 0 auto;background:transparent}.site-header.scrolled:not(.header-overlay){border-bottom-color:var(--line)}.header-dark.scrolled{border-bottom-color:#455055!important}.services-dropdown{position:absolute;left:0;right:0;top:100%;background:var(--paper);color:var(--ink);border-top:1px solid var(--line);border-bottom:1px solid var(--line);box-shadow:0 18px 35px #0b161418;padding:38px 0 20px}.service-navigation{display:grid;grid-template-columns:1fr 1fr 1fr;gap:60px}.menu-parent{font-family:var(--display);font-size:23px;font-weight:650;letter-spacing:-.035em}.menu-group ul{list-style:none;padding:16px 0 0}.menu-group li a{display:inline-block;padding:6px 0;font-size:16px}.menu-group p{font-size:16px;color:var(--muted);max-width:275px;margin:18px 0}.menu-all{font-size:15px;border-bottom:1px solid}.menu-foot{display:flex;justify-content:space-between;padding-top:22px;margin-top:24px;border-top:1px solid var(--line);font-size:14px}.menu-foot>span{color:var(--muted)}.services-dropdown a:hover,.footer-nav a:hover{opacity:.65}.mobile-toggle{display:none;align-items:center;gap:13px;padding:10px 0;font-size:15px}.site-menu{border:none;background:var(--paper);color:var(--ink);width:min(720px,100%);height:100dvh;max-height:100dvh;max-width:100%;padding:24px;margin:0 0 0 auto;overflow:auto}.site-menu::backdrop{background:#0b141bd9}.mobile-menu-top{display:flex;justify-content:space-between;align-items:center;padding-bottom:30px;border-bottom:1px solid var(--line)}.mobile-menu-top button{padding:10px 0 10px 16px;font-size:15px}.mobile-main-links{display:flex;flex-wrap:wrap;gap:6px 25px;padding:22px 0;font-size:23px;font-family:var(--display);font-weight:600;letter-spacing:-.035em}.site-menu .service-navigation{grid-template-columns:1fr 1fr;gap:30px 20px;padding-bottom:35px}.site-menu .menu-parent{font-size:21px}.site-menu .menu-group:last-child{grid-column:1/-1}.site-menu .menu-group:last-child p{max-width:380px}.site-menu .button{width:100%}.no-script-nav{display:flex;flex-wrap:wrap;gap:12px;padding-block:10px;position:relative;z-index:81;font-size:14px}.breadcrumbs{padding-top:30px;padding-bottom:10px;font-size:13px;color:var(--muted)}.breadcrumbs ol{list-style:none;display:flex;flex-wrap:wrap;gap:7px 11px;padding:0}.breadcrumbs li+li:before{content:'/';color:#929992;margin-right:11px}.breadcrumbs a:hover{text-decoration:underline}.page-dark-top .breadcrumbs{color:#c5cdca;background:var(--night);width:100%;max-width:none;padding-inline:max(var(--gutter),calc((100vw - 1416px)/2))}.page-dark-top{background:var(--paper)}
/* Opening spread */
.home-hero{height:min(820px,90svh);min-height:720px;position:relative;background:var(--night);color:var(--white);overflow:hidden}.hero-photograph{position:absolute;inset:0 0 0 20%}.hero-photograph img{height:100%;width:100%;object-fit:cover;object-position:50% 31%}.hero-shade{position:absolute;inset:0;background:linear-gradient(90deg,#0c171be8 0%,#10191dc9 28%,#11191e3b 54%,transparent 80%),linear-gradient(0deg,#11181d25,transparent 45%)}.home-hero-content{position:relative;height:100%;padding-top:142px;padding-bottom:65px;display:flex;flex-direction:column;justify-content:center}.home-title{max-width:600px}.hero-service-line{font-size:12px;letter-spacing:.14em;text-transform:uppercase;margin-bottom:24px}.home-title h1{font-size:clamp(92px,8.8vw,139px);line-height:.89;letter-spacing:-.063em;font-weight:800}.home-title>p:not(.hero-service-line){font-size:19px;line-height:1.5;max-width:420px;margin-top:27px}.hero-actions{display:flex;align-items:center;gap:23px;margin-top:29px}.hero-actions .button{font-size:14px;gap:18px;white-space:nowrap}.hero-actions .text-link{font-size:14px;border-bottom-color:#d0d3cf;margin-left:0;white-space:nowrap}.hero-scroll{position:absolute;bottom:25px;font-size:12px;display:inline-flex;gap:24px;align-items:center;letter-spacing:.025em}.hero-scroll span{font-size:19px}.home-services{padding-block:52px var(--section);display:grid;grid-template-columns:.82fr 1.65fr;gap:5%}.home-services-intro{padding-top:22px}.home-services-intro h2{font-size:clamp(35px,3.6vw,53px)}.home-services-intro p{max-width:370px;font-size:16px;margin-bottom:27px}.home-service-images{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:15px}.service-photo-link{position:relative;display:block;background:var(--night);min-height:370px;overflow:hidden;color:var(--white)}.service-photo-link>img{width:100%;height:100%;object-fit:cover;transition:scale .65s var(--ease)}.service-photo-link:after{content:'';position:absolute;inset:25% 0 0;background:linear-gradient(transparent,#11191edf)}.service-photo-link:hover>img{scale:1.05}.service-photo-caption{position:absolute;left:20px;right:20px;bottom:22px;z-index:1;display:grid;grid-template-columns:1fr auto;gap:20px 5px}.service-photo-number{grid-column:1/-1;font-size:12px;letter-spacing:.12em}.service-photo-caption strong{font-family:var(--display);font-size:clamp(19px,1.9vw,28px);font-weight:600;letter-spacing:-.05em;line-height:1.06}.service-photo-caption>span:last-child{align-self:end;font-size:24px}.section-heading{display:grid;grid-template-columns:1fr 1fr;gap:10%;align-items:start;margin-bottom:42px}.section-heading>div{max-width:455px;justify-self:end}.section-heading .text-link{margin-top:20px}.home-work{padding-bottom:var(--section)}.paired-work{display:grid;grid-template-columns:1fr 1fr;gap:24px}.work-preview{display:block;position:relative;overflow:hidden;background:var(--paper-deep)}.work-preview img{width:100%;height:auto;transition:scale .6s var(--ease)}.work-preview:hover img{scale:1.02}.image-open{position:absolute;bottom:18px;right:18px;color:var(--ink);font-size:13px;background:var(--paper);padding:8px 15px;border-radius:40px;opacity:0;translate:0 8px;transition:opacity .2s,translate .2s}.work-preview:hover .image-open,.work-preview:focus-visible .image-open{opacity:1;translate:0}.work-figure figcaption{display:flex;justify-content:space-between;align-items:baseline;gap:12px;margin-top:15px}.work-figure figcaption h3{font-size:20px;letter-spacing:-.028em}.work-figure figcaption>span{font-size:12px;color:var(--muted);text-align:right}.home-approach{display:grid;grid-template-columns:1fr 1fr;background:var(--paper-deep)}.home-approach figure{min-height:630px}.home-approach figure img{height:100%;width:100%;object-fit:cover;object-position:67% center}.home-approach>div{padding:70px max(var(--gutter),calc((100vw - 1416px)/2)) 70px 12%}.home-approach h2{font-size:clamp(37px,4.1vw,63px)}.home-approach p{font-size:17px;max-width:490px}.home-approach .text-link{margin-top:28px}.home-journal{padding-block:var(--section)}.journal-home-link{display:flex;justify-content:space-between;align-items:end;gap:30px;border-bottom:1px solid var(--line);padding-bottom:30px}.journal-home-link>span{font-size:16px;white-space:nowrap}.home-journal>p:last-child{margin-top:22px;max-width:530px;font-size:17px}
/* Editorial rhythm shared between pages */
.editorial-section,.rows-section,.scope-note,.measurement-spread,.wide-note,.two-column-note{display:grid;grid-template-columns:1fr 1.16fr;gap:12%;padding-block:var(--section);align-items:start}.editorial-section h2,.rows-heading h2,.scope-note h2{max-width:450px}.rows-section{padding-top:60px}.rows-heading p{font-size:16px;max-width:340px}.editorial-rows>article{display:grid;grid-template-columns:27px 1fr;gap:26px;padding:30px 0;border-top:1px solid var(--line)}.editorial-rows>article:first-child{padding-top:0;border-top:0}.editorial-rows>article h3{font-size:27px}.editorial-rows>article p{font-size:17px;margin-top:15px}.scope-note{border-top:1px solid var(--line);padding-top:50px;margin-bottom:0}.scope-note h2{font-size:35px}.dark-section,.dark-top{background:var(--night);color:var(--white)}.dark-section .row-number{color:#aebbbd}.dark-section p:not(.lead),.dark-top p:not(.lead){color:#d1d5d3}.dark-top p+.button{margin-top:30px}.dark-top .lead{max-width:480px}.platform-section{padding-block:75px}.platform-heading{display:grid;grid-template-columns:1fr 1fr;gap:12%;margin-bottom:50px}.platform-heading p{max-width:480px}.service-link-rows a{display:grid;grid-template-columns:40px 1fr 50px;gap:25px;padding:32px 0;border-top:1px solid var(--line);align-items:start}.service-link-rows a:last-child{border-bottom:1px solid var(--line)}.dark-section .service-link-rows a{border-color:#4d585c}.service-link-rows a>div{display:grid;grid-template-columns:1fr 1.1fr;gap:45px}.service-link-rows h3{font-size:36px}.service-link-rows p{font-size:17px;margin:0;max-width:540px}.service-link-rows .row-arrow{font-size:38px;line-height:1;text-align:right;transition:translate .25s}.service-link-rows a:hover .row-arrow{translate:4px -4px}.service-link-rows a:hover h3{opacity:.65}.service-hero{padding-block:45px 60px}.split-hero{display:grid;grid-template-columns:1.05fr 1fr;gap:7%;align-items:center}.service-hero h1{font-size:clamp(48px,5.2vw,81px)}.service-hero-copy>p{max-width:470px}.service-hero .button{margin-top:27px}.hero-study{height:620px}.hero-study img{width:100%;height:100%;object-fit:cover;object-position:70% center}.service-index-intro{display:grid;grid-template-columns:1.25fr .9fr;gap:9%;padding-block:45px 80px}.service-index-intro h1{font-size:clamp(57px,6.3vw,96px)}.lead-copy{padding-top:12px;font-size:21px}.lead-copy p+p{font-size:18px}.service-directory{display:grid;grid-template-columns:.82fr 1.25fr;gap:8%;padding-bottom:25px}.directory-image img{width:100%;max-height:735px;object-fit:cover}.directory-content>article{display:grid;grid-template-columns:40px 1fr;gap:26px;padding:32px 0;border-top:1px solid var(--line)}.directory-content>article:first-child{padding-top:0;border:0}.directory-content .ordinal{font-size:45px}.directory-content h2{font-size:34px;letter-spacing:-.04em}.directory-content h2 a{display:flex;justify-content:space-between;align-items:start;gap:20px}.directory-content p{font-size:17px;margin-top:20px}.inline-links{display:flex;gap:13px 21px;flex-wrap:wrap;margin-top:21px;font-size:15px}.inline-links a{border-bottom:1px solid var(--line)}.inline-links a:hover{border-color:var(--ink)}.directory-content .text-link{margin-top:15px}.title-spread{display:grid;grid-template-columns:1.1fr 1fr;gap:12%;padding:56px 0 85px;align-items:start}.title-spread h1{font-size:clamp(75px,10vw,156px);letter-spacing:-.065em}.title-subline{font-size:16px;margin-top:28px}.title-spread>div:last-child>p:not(.lead){max-width:450px}.creative-spread{padding-top:75px}.creative-spread header,.production-work>header{display:grid;grid-template-columns:1fr 1fr;gap:12%;margin-bottom:45px}.creative-spread header p{font-size:17px}.creative-spread header .muted{font-size:13px}.wide-note{padding-top:30px;padding-bottom:80px}.search-hero{display:grid;grid-template-columns:1.25fr 1fr;gap:10%;padding-block:55px 85px}.search-hero h1{font-size:clamp(68px,7.3vw,108px)}.heading-secondary{font-size:.46em;line-height:1.1;display:inline-block;letter-spacing:-.045em;margin-top:12px}.search-hero>.prose{padding-top:8px}.search-hero .button{margin-top:25px}.search-workbench{background:var(--paper-deep);padding:50px;display:grid;grid-template-columns:.9fr 1.1fr;gap:8%;margin-bottom:50px}.search-workbench h2{font-size:42px}.search-workbench p{font-size:16px}.search-workbench .small{font-size:13px;margin-top:25px}.query-button{display:flex;justify-content:space-between;align-items:center;gap:15px;width:100%;text-align:left;padding:18px 0;border-top:1px solid #b9bfbb;font-size:15px}.query-button:last-child{border-bottom:1px solid #b9bfbb}.query-button[aria-pressed=true]{font-weight:600}.query-button[aria-pressed=true]:before{content:'';width:6px;height:6px;background:var(--red);border-radius:50%;flex-shrink:0}.query-button>span{margin-left:auto}.query-response{padding:28px 0 0;min-height:215px}.query-response>span{color:var(--red)}.query-response h3{font-size:26px;margin-top:12px}.query-response p{font-size:16px;margin-top:14px}.lead-quality{display:grid;grid-template-columns:1.1fr 1fr;gap:10%;padding-bottom:var(--section)}.large-line{font-family:var(--display);font-size:clamp(45px,5vw,72px);font-weight:650;line-height:1.07;letter-spacing:-.055em}.lead-quality h2{font-size:34px}.tiktok-ad-hero{display:grid;grid-template-columns:1.3fr .72fr;gap:14%;padding-block:50px 72px;align-items:center}.tiktok-ad-hero h1{font-size:clamp(70px,9vw,132px)}.tiktok-ad-hero .lead{font-size:clamp(25px,2.7vw,40px);line-height:1.2;margin-top:25px}.tiktok-ad-hero p:not(.lead){max-width:500px}.portrait-sample{max-width:320px;justify-self:end}.portrait-sample img{width:100%;height:auto}.portrait-sample figcaption{font-size:12px;color:#c5cbca;margin-top:12px}.creative-sequence{padding-block:var(--section)}.creative-sequence header{display:grid;grid-template-columns:1fr 1fr;gap:12%;margin-bottom:55px}.sequence-flow{display:grid;grid-template-columns:1fr 1fr 1fr;gap:42px}.sequence-flow article{border-top:1px solid var(--line);padding-top:26px}.sequence-flow .ordinal{font-size:48px;display:block;margin-bottom:25px}.sequence-flow h3{font-size:27px}.sequence-flow p{font-size:17px;margin-top:15px}.creative-sequence+.editorial-section{padding-top:0}.social-hero{display:grid;grid-template-columns:1.14fr .68fr 1fr;gap:5%;padding-block:50px 80px;align-items:start}.social-hero h1{font-size:clamp(48px,5.5vw,84px)}.social-hero .service-name{margin-top:24px;font-size:11px}.social-hero-media{padding-top:115px}.social-hero-media img{width:100%;height:360px;object-fit:cover}.social-hero-copy{padding-top:118px}.social-hero-copy .lead{font-size:23px}.social-hero-copy p{font-size:17px}.social-hero-copy .button{margin-top:26px;font-size:13px;gap:12px;padding:14px 20px}.social-platforms{padding-bottom:var(--section)}.social-platforms header{display:grid;grid-template-columns:1fr 1fr;gap:12%;margin-bottom:45px}.photo-text-band{display:grid;grid-template-columns:1.1fr 1fr;background:var(--paper-deep);align-items:stretch}.photo-text-band figure img{height:100%;width:100%;object-fit:cover;object-position:35% center}.photo-text-band .prose{padding:70px var(--gutter);max-width:none}.photo-text-band h2{font-size:47px}.photo-text-band p{font-size:17px}.photo-text-band+.rows-section{padding-top:var(--section)}.instagram-hero{display:grid;grid-template-columns:1.2fr .7fr;gap:16%;align-items:center;padding-block:45px 60px}.instagram-hero h1{font-size:clamp(62px,7.8vw,118px)}.instagram-hero .lead{margin-top:28px}.instagram-hero p{max-width:480px}.instagram-hero .button{margin-top:30px}.instagram-hero figure{max-width:310px;justify-self:end}.instagram-hero figcaption{font-size:12px;color:var(--muted);margin-top:15px}.format-section{padding-bottom:var(--section)}.format-section header{display:grid;grid-template-columns:1fr 1fr;gap:12%;margin-bottom:45px}.format-lines article{display:grid;grid-template-columns:.7fr 1.3fr;gap:12%;padding:32px 0;border-top:1px solid var(--line)}.format-lines h3{font-size:31px}.format-lines p{margin:0;font-size:18px}.format-section+.rows-section{padding-top:0}.facebook-hero{display:grid;grid-template-columns:1.1fr 1fr;gap:10%;padding-block:55px 60px}.facebook-hero .button{margin-top:25px}.facebook-photo{height:390px;overflow:hidden}.facebook-photo img{width:100%;height:100%;object-fit:cover;object-position:50% 42%}.facebook-editorial{display:grid;grid-template-columns:1fr 1.16fr;gap:12%;padding-bottom:90px}.facebook-editorial h2{max-width:460px}.tiktok-organic-hero{display:grid;grid-template-columns:1.14fr 1fr;gap:10%;padding-block:55px 80px;align-items:end}.tiktok-organic-hero h1{margin-top:18px}.tiktok-organic-hero .button{margin-top:26px}.series-board{padding:55px;background:var(--paper-deep);display:grid;grid-template-columns:1fr 1.15fr;gap:12%}.series-board header p{font-size:16px}.series-list{list-style:none;padding:0}.series-list li{display:grid;grid-template-columns:32px 1fr;gap:25px;padding:25px 0;border-top:1px solid #b9bfbb}.series-list li:first-child{padding-top:0;border:0}.series-list .ordinal{font-size:39px}.series-list h3{font-size:27px}.series-list p{font-size:16px;margin-top:13px}.two-column-note{padding-top:20px;padding-bottom:75px}.youtube-hero{padding-block:50px 75px}.youtube-hero h1{font-size:clamp(84px,10.5vw,156px)}.youtube-hero-bottom{display:grid;grid-template-columns:1.2fr 1fr;gap:10%;margin-top:45px;align-items:start}.youtube-hero-bottom .lead{font-size:clamp(29px,3.8vw,54px);line-height:1.15;font-family:var(--display);letter-spacing:-.05em}.youtube-hero-bottom .button{margin-top:25px}.youtube-spread{display:grid;grid-template-columns:.68fr 1fr;gap:16%;align-items:center;padding-block:40px 110px}.youtube-spread figure{max-width:420px}.youtube-spread img{width:100%;height:auto}.youtube-spread p{max-width:575px}.youtube-formats{padding:50px 0 20px}.youtube-formats h2{max-width:800px}.split-prose{display:grid;grid-template-columns:1fr 1fr;gap:8%;margin-top:34px}.split-prose p{margin:0}.content-hero{display:grid;grid-template-columns:1.2fr 1fr;gap:10%;padding-block:45px 90px;align-items:end}.content-hero h1{font-size:clamp(76px,10vw,152px)}.content-hero .lead{max-width:560px}.content-hero>div:last-child{max-width:500px}.production-work{padding-top:80px}.production-strip{display:grid;grid-template-columns:1.45fr .82fr .82fr;gap:28px;margin-bottom:35px;align-items:start}.production-strip .work-figure figcaption{display:block}.production-strip .work-figure figcaption>span{display:block;text-align:left;margin-top:8px}.production-strip .work-figure:first-child{align-self:center}.production-process{padding-top:15px;padding-bottom:30px}.process-editorial{display:grid;grid-template-columns:1fr 1fr;gap:50px 9%;margin-top:50px}.process-editorial article{display:grid;grid-template-columns:55px 1fr;gap:10px 20px;border-top:1px solid var(--line);padding-top:28px}.process-editorial .ordinal{font-size:48px;grid-row:1/3}.process-editorial h3{font-size:31px}.process-editorial p{grid-column:2;font-size:17px;margin:0}
/* Agency and work */
.about-intro{display:grid;grid-template-columns:1.3fr 1fr;gap:10%;padding-block:50px 85px;align-items:end}.about-intro h1{font-size:clamp(53px,5.8vw,90px)}.about-intro>div .lead{font-size:25px}.about-intro>div p+p{font-size:17px}.about-photography{display:grid;grid-template-columns:1fr 1fr;gap:12%;align-items:center}.about-photography figure{height:640px}.about-photography img{width:100%;height:100%;object-fit:cover}.about-photography>div p{max-width:490px}.about-principles{padding-top:0}.about-principles h2{margin-bottom:50px}.about-principles .format-lines{max-width:1000px;margin-left:auto}.work-header{display:grid;grid-template-columns:1.2fr 1fr;gap:12%;padding-block:40px 80px;align-items:end}.work-header h1{font-size:clamp(72px,8.8vw,134px)}.work-header>div:last-child{max-width:460px}.work-chapter{padding-bottom:var(--section)}.work-chapter-head{display:grid;grid-template-columns:55px 1fr 190px;gap:35px;padding:35px 0;border-top:1px solid var(--line);align-items:start}.work-chapter-head .ordinal{font-size:51px}.work-chapter-head h2{font-size:43px}.work-chapter-head p{max-width:630px;font-size:17px;margin-top:20px}.work-chapter-head>span:last-child{text-align:right;font-size:12px}.portrait-work-layout{display:grid;grid-template-columns:.7fr 1fr .7fr 1fr;gap:28px;align-items:start}.work-context{padding-top:18px}.work-context h3{font-size:26px}.work-context p{font-size:16px;margin-top:15px}.work-context .text-link{font-size:13px;gap:8px;margin-top:25px}.portrait-work-layout .work-figure figcaption{display:block}.portrait-work-layout .work-figure figcaption>span{display:block;text-align:left;margin-top:10px}.portrait-work-layout .work-context-automotive,.portrait-work-layout .work-figure:last-child{margin-top:90px}.lightbox{border:0;background:var(--night);color:var(--white);max-width:none;max-height:none;width:100%;height:100dvh;margin:0;padding:20px var(--gutter);overflow:auto}.lightbox::backdrop{background:var(--night)}.lightbox-toolbar{display:flex;justify-content:space-between;align-items:center;gap:20px;font-size:17px;height:45px}.lightbox-toolbar button{color:var(--white);font-size:15px;padding:10px 0 10px 20px}.lightbox-stage{height:calc(100dvh - 175px);display:grid;place-items:center;padding:16px 0}.lightbox-stage img{width:auto;height:auto;max-width:100%;max-height:100%;object-fit:contain}.lightbox-bottom{max-width:800px;margin:0 auto;display:flex;justify-content:space-between;align-items:center;font-size:14px}.lightbox-bottom button{color:var(--white);font-size:15px;min-height:44px;padding:8px 12px}.lightbox-bottom button:disabled{opacity:.4}#lightbox-caption{font-size:13px;max-width:900px;text-align:center;margin:5px auto 0;color:#c4cecf}
/* The journal */
.journal-hero{display:grid;grid-template-columns:1.2fr 1fr;gap:12%;align-items:end;padding-block:45px 65px}.journal-hero h1{font-size:clamp(76px,9.2vw,140px)}.journal-hero>.lead{max-width:450px;margin-bottom:12px}.journal-browser{padding-bottom:75px}.journal-search{max-width:750px;margin-bottom:36px}.journal-search label{display:block;font-size:14px;margin-bottom:12px}.journal-search>div{display:flex;border-bottom:1px solid var(--ink)}.journal-search input{flex:1;min-width:0;border:none;background:transparent;padding:16px 0;font-size:22px;color:var(--ink);outline-offset:4px}.journal-search input::placeholder{color:#6a7172}.journal-search button{display:flex;gap:22px;align-items:center;font-size:15px;padding:14px 0 14px 15px;min-height:50px}.journal-filter-line{display:flex;justify-content:space-between;align-items:center;gap:20px;padding-bottom:30px}.journal-categories{display:flex;flex-wrap:wrap;gap:9px}.journal-categories button{font-size:14px;padding:11px 19px;border:1px solid var(--line);border-radius:40px;min-height:44px}.journal-categories button[aria-pressed=true]{background:var(--ink);color:var(--paper);border-color:var(--ink)}#journal-result-count{font-size:14px;color:var(--muted)}.journal-result{display:grid;grid-template-columns:1.2fr 1fr;gap:7%;padding:38px 0;border-top:1px solid var(--line);align-items:center}.article-cover{position:relative;display:block;overflow:hidden;background:var(--paper-deep)}.article-cover>img{width:100%;height:410px;object-fit:cover;object-position:65% center;transition:scale .6s var(--ease)}.article-cover:hover img{scale:1.025}.cover-read{position:absolute;bottom:20px;right:20px;font-size:13px;background:var(--paper);color:var(--ink);border-radius:40px;padding:9px 16px}.article-category{font-size:13px;display:inline-block;letter-spacing:.06em;font-weight:500}.article-list-copy h2{font-size:clamp(32px,3.6vw,55px);margin-top:20px;max-width:570px}.article-list-copy>p:not(.article-category){font-size:17px}.article-list-meta{display:flex;gap:23px;font-size:13px;margin-top:26px}.article-list-copy .article-list-date{font-size:13px;color:var(--muted);margin-top:5px}.article-list-copy>.text-link{margin-top:22px}.journal-empty{padding:65px 0;border-top:1px solid var(--line);min-height:300px}.journal-empty h2{font-size:38px}.journal-empty .text-button{margin-top:20px}.journal-bottom{display:grid;grid-template-columns:1fr 1fr;gap:12%;padding-bottom:var(--section);padding-top:15px;border-top:1px solid var(--line)}.journal-bottom h2{font-size:35px}.journal-bottom p{max-width:580px}.article-header{padding-top:45px}.article-header h1{font-size:clamp(52px,6.7vw,102px);max-width:1150px;margin-top:24px;line-height:1.03}.article-deck{font-size:25px;line-height:1.4;max-width:830px;margin-top:30px}.article-byline{display:flex;align-items:center;gap:15px;margin-top:35px;padding:22px 0;border-block:1px solid var(--line)}.author-avatar{width:44px;height:44px;flex-shrink:0;display:grid;place-items:center;background:var(--ink);color:var(--paper);border-radius:50%;font-family:var(--display);font-size:30px;line-height:1;font-weight:800;padding-bottom:4px}.author-name{font-size:16px;font-weight:600}.byline-dates{display:flex;flex-wrap:wrap;gap:6px 20px;font-size:13px;color:var(--muted)}.share-actions{display:flex;gap:10px;margin-left:auto}.share-button{font-size:13px;border:1px solid var(--line);padding:10px 16px;border-radius:40px;min-height:44px}.share-button:hover{border-color:var(--ink)}.share-status{font-size:13px;min-height:26px;margin-top:8px}.article-wide-image{margin-top:10px;margin-bottom:60px}.article-wide-image img{width:100%;height:385px;object-fit:cover;object-position:50% 43%}.article-wide-image figcaption{font-size:12px;color:var(--muted);margin-top:10px}.article-wide-image figcaption a{text-decoration:underline}.article-layout{display:grid;grid-template-columns:250px minmax(0,760px);gap:9%;justify-content:start;padding-bottom:var(--section)}.article-sidebar{position:relative}.article-toc{position:sticky;top:130px;font-size:14px}.article-toc summary{font-size:16px;font-weight:600;cursor:pointer;display:flex;justify-content:space-between;list-style:none;padding:0 0 18px;border-bottom:1px solid var(--line)}.article-toc summary::-webkit-details-marker{display:none}.article-toc ol{list-style:none;padding:15px 0}.article-toc a{display:block;padding:9px 0;line-height:1.5;color:var(--muted);transition:color .2s}.article-toc a[aria-current=true]{color:var(--ink);font-weight:600}.article-toc a:hover{color:var(--red)}.reading-progress-label{position:sticky;top:580px;margin-top:35px;font-size:12px;color:var(--muted);max-width:210px}.reading-progress{height:2px;background:var(--line);display:block;margin-top:14px;overflow:hidden}.reading-progress>span{display:block;background:var(--red);height:100%;width:0}.article-body{font-size:19px;line-height:1.8;min-width:0}.article-body .article-intro{font-size:23px;line-height:1.55;letter-spacing:-.013em;margin-top:0}.article-body>section{padding-top:48px;scroll-margin-top:115px}.article-body h2{font-size:36px;line-height:1.16;letter-spacing:-.04em;margin-bottom:24px;text-wrap:initial}.article-body p+p{margin-top:22px}.article-body a{text-decoration:underline;text-underline-offset:3px;text-decoration-color:#8c9694}.article-body sup{font-size:.68em;line-height:0}.article-body sup a{text-decoration:none}.article-body ul,.article-body ol{padding-left:24px;margin:24px 0}.article-body li{padding-left:6px}.article-body li+li{margin-top:12px}.reading-note{border-left:3px solid var(--red);padding:20px 28px;background:var(--paper-deep);font-size:18px;margin:30px 0}.article-table-wrap{overflow:auto;margin:30px 0}.article-table-wrap table{width:100%;border-collapse:collapse;font-size:15px;line-height:1.55;text-align:left;min-width:540px}.article-table-wrap caption{text-align:left;font-size:15px;line-height:1.5;margin-bottom:15px;font-weight:500}.article-table-wrap th,.article-table-wrap td{padding:16px;vertical-align:top;border-bottom:1px solid var(--line)}.article-table-wrap thead{background:var(--ink);color:var(--paper)}.article-table-wrap th{font-weight:500}.article-sources{margin-top:40px;border-top:1px solid var(--line)}.article-sources li{font-size:16px}.article-sources li p{font-size:14px;color:var(--muted);margin:6px 0 0}.article-author-note{margin-top:50px;display:flex;gap:23px;border-top:1px solid var(--line);padding-top:30px}.article-author-note h2{font-size:23px;line-height:1.2;margin:0 0 12px}.article-author-note p{font-size:16px;line-height:1.6}.article-author-note .text-link{font-size:14px;line-height:1.4;margin-top:16px;text-decoration:none}.article-end{display:flex;justify-content:space-between;gap:25px;border-top:1px solid var(--line);margin-top:40px;padding-top:24px;font-size:15px;align-items:center}.article-end>button{font-size:15px}.article-end>a{text-decoration:none}
/* Application and supporting pages */
.application{display:grid;grid-template-columns:.85fr 1.15fr;gap:12%;padding-block:50px var(--section);align-items:start}.application-intro{position:sticky;top:135px}.application h1{font-size:clamp(52px,5.1vw,77px)}.application-intro>p:not(.section-label){font-size:19px;max-width:430px;margin-top:28px}.application-note{margin-top:35px;border-top:1px solid var(--line);padding-top:22px;font-size:15px}.application-note .text-link{font-size:14px;margin-top:16px}.form-status{font-size:15px;line-height:1.5;background:var(--paper-deep);padding:22px 24px;border-left:3px solid var(--red);margin-bottom:35px}.form-status strong{font-weight:500}.form-status p{margin-top:10px}.application form fieldset{padding:0;margin:0 0 36px;min-width:0}.application legend{font-family:var(--display);font-weight:600;letter-spacing:-.025em;font-size:25px;margin-bottom:12px;padding:0}.fieldset-note{font-size:13px;color:var(--muted);margin-bottom:24px}.form-pair{display:grid;grid-template-columns:1fr 1fr;gap:22px}.form-field{margin-bottom:24px}.form-field label{display:block;font-size:15px;font-weight:500;margin-bottom:9px}.form-field input,.form-field textarea,.form-field select{background:transparent;border:1px solid #b3b9b6;border-radius:0;color:var(--ink);padding:13px 14px;width:100%;font-size:16px;line-height:1.4;min-height:48px}.form-field input:focus,.form-field textarea:focus,.form-field select:focus{border-color:var(--ink)}.form-field input::placeholder{color:#777e7f}.form-field textarea{resize:vertical;min-height:145px}.field-error{color:#963e31;font-size:13px;display:block;line-height:1.4;margin-top:7px}.field-error:empty{display:none}[aria-invalid=true]{border-color:#963e31!important}.input-help{font-size:14px;color:var(--muted);margin-bottom:12px!important}.choice-list{display:flex;flex-wrap:wrap;gap:10px}.choice-list>label{display:flex;align-items:center;gap:9px;position:relative;cursor:pointer;border:1px solid #b3b9b6;min-height:45px;padding:9px 13px;font-size:14px}.choice-list input{width:16px;height:16px;accent-color:var(--ink);margin:0}.choice-list>label:has(input:checked){border-color:var(--ink);background:var(--paper-deep)}.form-actions{display:flex;align-items:center;flex-wrap:wrap;gap:14px 25px}.form-actions .text-button{font-size:14px}.form-small{font-size:13px;line-height:1.6;margin-top:18px;color:var(--muted)}.form-small a{text-decoration:underline}.form-errors{font-size:15px;padding:20px;background:#efe1dc;border:1px solid #a85241;margin-bottom:28px}.form-errors ul{padding-left:20px;margin-top:10px}.form-errors a{text-decoration:underline}.honeypot{position:absolute;left:-10000px;width:1px;height:1px;overflow:hidden}#captcha-section{margin:20px 0}.text-page{max-width:880px;padding-block:50px var(--section)}.text-page h1{font-size:clamp(54px,6vw,88px);margin-bottom:35px}.text-page h2{font-size:31px;margin-top:45px;margin-bottom:22px}.text-page .text-link{margin-top:35px;margin-right:20px}.text-page p{font-size:18px}.text-page p.lead{font-size:24px}.text-page>.tiny{margin-bottom:25px}.missing-page{display:grid;grid-template-columns:1fr 1.2fr;gap:12%;align-items:center;padding-block:70px 140px}.missing-number{font-family:var(--number);font-size:clamp(140px,24vw,390px);letter-spacing:-.05em;line-height:.8}.missing-page h1{font-size:clamp(55px,6vw,87px)}.missing-page .text-link{margin:30px 25px 0 0}
/* A considered end to the page */
.site-footer{background:var(--night);color:var(--white);padding:85px 0 28px}.footer-invitation{display:grid;grid-template-columns:1.3fr 1fr;gap:12%;padding-bottom:75px;border-bottom:1px solid #435055;align-items:center}.footer-invitation h2{font-size:clamp(40px,5.2vw,80px);line-height:1.04}.footer-invitation p{max-width:420px;font-size:18px;color:#d3d8d5}.footer-invitation .button{margin-top:25px}.footer-nav{display:grid;grid-template-columns:1.5fr 1fr 1fr;gap:60px;padding-block:55px 30px}.footer-about p{font-size:16px;max-width:290px;color:#bbc5c6;margin-top:22px}.back-to-top{font-size:13px;display:inline-block;border-bottom:1px solid #8f9a9c;padding-bottom:3px;margin-top:24px}.footer-nav nav h3{font-family:var(--body);font-size:13px;font-weight:500;letter-spacing:.04em;color:#a2b0b2;margin-bottom:17px;line-height:1.3}.footer-nav nav>a{display:block;font-size:16px;margin-bottom:10px}.footer-signature{font-family:var(--display);font-size:clamp(130px,19.6vw,303px);font-weight:800;line-height:1.08;letter-spacing:-.08em;padding-block:22px 10px;white-space:nowrap;user-select:none;margin-left:-.035em;max-width:100%}.footer-bottom{display:flex;justify-content:space-between;align-items:center;gap:20px;border-top:1px solid #435055;padding-top:24px;font-size:12px;color:#b8c3c4}.footer-bottom nav{display:flex;flex-wrap:wrap;gap:12px 25px}.footer-bottom a:hover{text-decoration:underline}
/* Responsive compositions */
@media(min-width:1800px){.home-hero{height:870px;max-height:1000px}.home-title h1{font-size:149px}.hero-photograph{left:28%}.home-hero-content{padding-top:160px}}
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