Clear responsibilities
Agree what is being delivered, what the business needs to provide and how decisions get approved. Practical details are easier to resolve before they hold up the work.
A focused agency
with a hands-on
way of working
edgeshift works across paid advertising, social media marketing and content creation.
These are closely connected disciplines. They also require different decisions. We keep each service clear enough to stand on its own and bring the work together when the business needs both.
Keep the thinking
close to the work
We care about the distance between an idea and what actually gets made. A campaign plan has to work with the creative available. A content concept needs a production brief someone can execute. A report should lead to a decision.
That is why we start with the business context and carry it through the engagement. The audience, offer and goal give the team a shared reference when choices need to be made.
A brief with enough context
Tell us what you sell, who you need to reach and what is happening with the marketing now. The work may involve an existing team, an account that needs attention or a new direction for content. We want to understand the situation before suggesting the scope.
Startups, SaaS businesses, e-commerce brands and service businesses face different constraints. A business with a long sales process needs a different reading of the result from one taking orders on a product page. The approach should account for that difference.
What the working
relationship needs
Room for good judgement
Creative and campaign choices need reasons. We should be able to explain the thinking, listen to useful feedback and change direction when the evidence calls for it.
An honest account of the result
Keep observed outcomes, interpretation and uncertainty separate. That makes the review useful to the business and gives the next brief a firmer starting point.
Choose the part you need
You can come to us for one advertising platform, an ongoing social media engagement or a content production project. We do not require every brief to become the same package.
The services overview explains how the work is divided. Our selected work gives you a closer look at the creative itself.